Yuppie Social Club
Services
Creative Direction
Website Design & Build
Industry
E-Commerce
Engagement
Co-Founder
About
Yuppie Social Club is a luxury lifestyle e-commerce brand built around the aesthetic of exclusivity, ambition, and elevated taste. The brand sold premium art canvas prints through Etsy and direct channels, targeting young professionals who wanted their spaces to reflect the lifestyle they were building.
This was a project built from the ground up: brand, product, content, and commerce all developed in-house. The challenge was making a new e-commerce brand feel credible and desirable from day one, with no existing audience and no marketing budget to fall back on.
What We Did
Built the full brand identity for Yuppie Social Club: name, visual language, and the tone that made it feel like a members-only world rather than just another print shop. Developed The Private Club Collection, a series of luxury art canvases with French-inspired names and editorial product descriptions designed to sell a feeling as much as a product.
Produced all creative content and paid ad copy for the launch campaign, including a founding members drop strategy built around scarcity and exclusivity. Managed the Etsy storefront, social presence, and all marketing materials from concept to live.
