KUNU Studio Partners with Omnigo

We're excited to announce our newest partnership: working with Omnigo, one of the UK's most innovative fintech companies, to completely overhaul their digital marketing strategy, social media presence, and brand positioning.

The Challenge: Innovation Without Visibility

Omnigo came to us with a unique problem. They'd built something genuinely different in the payments space – the UK's only integrated platform combining payment processing, customer acquisition tools, and instant business funding. They were serving thousands of UK businesses, from independent cafés to major restaurant chains.

But their digital presence didn't reflect any of it.

Weak social media engagement. Inconsistent brand messaging. No clear differentiation from competitors like Square and SumUp. And critically, no strategy to leverage their biggest asset: thousands of existing happy clients.

This is exactly the type of social media marketing challenge we love solving at KUNU Studio.

Our Approach: Strategy-First Digital Marketing

Before touching any social media platforms or creating content, we started where all successful branding projects should: strategic positioning.

Audience Segmentation

We identified that Omnigo serves two distinct audiences requiring completely different marketing approaches:

Enterprise Decision-Makers: CFOs, payment industry leaders, and fintech professionals who need to see credibility, scale, and thought leadership. For this audience, we're building CEO Nicholas Gould's personal LinkedIn presence as an authoritative voice in the industry – someone who's navigated decades of business experience and multiple economic cycles.

SME Business Owners: Restaurants, barbers, cafés, and independent retailers who need tangible proof that Omnigo will save them money and grow their customer base. For this group, we're crafting emotional, results-driven content on Instagram that tells real transformation stories.

This dual-platform strategy is a textbook example of how effective social media marketing requires understanding not just where your audiences are, but how they consume content differently on each platform.

Brand Messaging Framework

We completely rebuilt Omnigo's brand messaging around their unique three-pillar model:

1. Payments – Latest technology, zero hassle

2. Customer Acquisition – Payments that bring you customers through integrated marketing tools

3. Business Funding – Growth capital without interest

Their new tagline: "More than a card machine."

This branding work extended across LinkedIn bios, Instagram profiles, cover photos, and website messaging – ensuring consistency across every digital touchpoint.

Visual Identity & Covers

We redesigned both personal and business LinkedIn covers to immediately communicate Omnigo's positioning:

Business Cover: "Infrastructure That Scales ✓ Zero-Hassle Processing ✓ Cloud-Based Integration ✓" – speaking directly to enterprise concerns about reliability and scalability.

Personal Cover: "Leading the UK's payment revolution" – positioning Nicholas as an industry visionary, not just another founder.

These aren't just aesthetic choices. Every element of the branding reinforces the strategic positioning we defined.

Content Strategy: Building Community, Not Just Followers

One of the most exciting aspects of this partnership is our community-building approach. Rather than chasing vanity metrics, we're turning Omnigo's existing clients into an active marketing engine through:

• Educational content that helps clients get more value from their payment systems

• Client spotlight features that create belonging and social proof

• Transparent product updates that build loyalty and trust

• Engagement initiatives that turn passive users into active collaborators

This is social media marketing done right – focusing on genuine relationships and long-term value rather than quick wins.

Website & Digital Presence Optimisation

Beyond social media, we're addressing Omnigo's broader digital marketing needs:

• Website messaging alignment to clearly communicate the three-pillar value proposition

• LinkedIn company page optimisation for enterprise credibility

• Personal branding for CEO to establish thought leadership

• SEO improvements to fix branded search visibility issues

The Content System: Sustainable & Scalable

We know founders are busy. That's why we built a content creation system that works around their existing workflow:

• Quick voice notes that become multiple pieces of social content

• Monthly interviews that generate weeks of LinkedIn posts, Instagram Reels, and case studies

• Screenshot workflows where the team forwards data, testimonials, or insights that become instant content

This approach to social media marketing is sustainable because it fits into the founder's existing schedule rather than demanding hours of dedicated content creation time.

Platform-Specific Strategies

LinkedIn: Thought Leadership & Enterprise Credibility

For LinkedIn, we're building Nicholas's profile as the fintech CEO to watch. Content pillars include:

• Industry insights and competitive commentary

• Client success stories featuring enterprise names

• Lessons from decades of business experience

• Strategic takes on payment industry trends

Every post is designed to position Omnigo as the sophisticated choice for enterprise decision-makers who want more than just transaction processing.

Instagram: Emotional Storytelling & SME Results

Instagram content focuses on tangible business transformations:

• "Before/after" client win carousels showing real revenue impact

• Behind-the-scenes content humanising the brand

• Educational tips that independent business owners can implement immediately

• Quick testimonials from real clients in their actual businesses

The tone is warmer, more personal, and benefit-focused – speaking directly to the day-to-day concerns of SME owners.

Why This Partnership Matters

This project showcases what strategic digital marketing looks like when done properly:

✅ Branding that differentiates – Clear positioning against major competitors
✅ Social media marketing with purpose – Two distinct strategies for two distinct audiences
✅ Content that converts – Every post designed to drive business outcomes
✅ Sustainable systems – Built to scale without overwhelming the team
✅ Community-focused – Turning existing clients into advocates

Real Results Through Strategic Marketing

The beauty of this approach is that results compound. As we build Nicholas's thought leadership on LinkedIn, enterprise prospects discover Omnigo through his content. As we share SME success stories on Instagram, similar businesses see themselves in those transformations and reach out.

This isn't spray-and-pray social media marketing. It's strategic, audience-specific content designed to attract the exact businesses Omnigo serves best.

Need strategic digital marketing, branding, or social media management for your business?

At KUNU Studio, we specialise in transforming innovative companies with strong products but weak digital presence. From brand positioning and website optimisation to comprehensive social media marketing strategies, we help ambitious businesses tell their stories effectively.

Get in touch to discuss how we can elevate your digital marketing.

Related Services: Brand Strategy | Social Media Marketing | Content Creation | LinkedIn Management | Instagram Marketing | Digital Marketing Strategy | Website Optimisation | Thought Leadership Development